Learn How Zebra Technologies Improved PDF Adoption and Change Management with Nitro PDF

Key Results

Standardized PDF productivity across the organization
Expanded access to PDF capabilities for previously underserved users
Introduced customized training and communications to support adoption
Increased productivity from day one with an intuitive, familiar interface

Zebra Technologies selected Nitro PDF to standardize PDF productivity across its growing organization following its 2014 acquisition of Motorola Solutions' Enterprise business. Nitro helped Zebra expand access to PDF capabilities, support change management, and drive user adoption through communications, training, and an intuitive interface familiar to Microsoft Office users.

A Change Management Victory for Zebra Technologies

Seamless communication

David and team felt supported by Nitro from the start. To further drive adoption, Zebra partnered closely with Nitro’s Customer Success team to craft effective user-facing communications.

Training support

Zebra leveraged Nitro’s educational materials—especially the customized microsite, which included a helpdesk integration and site analytics—to see how many people were using the microsite and determine if additional promotion was needed.

Productivity from day one

Designed to mirror the Microsoft Office UI, Nitro’s intuitive interface diffused user resistance to change. Even first-time users were familiar with how to navigate Nitro.


Company	Zebra Technologies
Industry	Technology
Headquarters	Lincolnshire, Illinois
Company size	7,000
Nitro customer since	2010
Challenge	Scale PDF productivity and drive user adoption during significant organizational growth and change
Solution	Nitro PDF
Results	Standardized PDF productivity, expanded access to PDF capabilities, and supported adoption through communications, training, and an intuitive interface

The Challenge: Scaling PDF productivity during organizational change

Zebra Technologies needed a scalable PDF productivity solution that could support organizational growth while helping employees adapt to changes in processes and technology.

The company expanded its workforce when it acquired Motorola Solutions' Enterprise business in 2014. As Zebra integrated the two organizations, business leaders sought to combine the best aspects of each company while managing changes across employees and processes.

PDF productivity was one area that required attention. Zebra had a large number of knowledge workers who had not previously used Nitro, creating a need to expand access to PDF capabilities and encourage adoption across the organization.

The Final Results

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The Conclusion

Why Zebra Technologies chose Nitro PDF

Zebra Technologies chose Nitro PDF for its value, ease of use, scalability, and intuitive interface.

Global Client Support Senior Manager David Floss also wanted to standardize PDF productivity across the organization and equip employees who previously did not have access to these capabilities.

Rather than treating the implementation as simply a software purchase, Zebra worked with Nitro to develop a deployment strategy based on the organization's needs. Nitro's Customer Success and change management teams also supported Zebra throughout the transition.

The Final Results

The Conclusion

How Zebra drove Nitro adoption

Zebra combined change management, communications, training, and user support to encourage adoption of Nitro across the organization.

The company partnered closely with Nitro's Customer Success team to develop user-facing communications and support the transition. Zebra also encouraged other business units to switch to Nitro at no cost, helping expand access to the solution.

Nitro's change management experts worked with Zebra throughout implementation, helping the organization align its deployment strategy with its adoption goals.

The Final Results

The Conclusion

How new change management strategies supported user adoption at Zebra

Zebra Technologies used several strategies to reduce resistance to change and encourage employees to adopt Nitro.

User-focused communications

Zebra worked with Nitro's Customer Success team to create communications for employees. These communications helped explain the transition and encourage users to adopt Nitro.

Customized training and educational resources

Zebra leveraged Nitro's educational materials to help employees learn the product. The company also used a customized microsite that included helpdesk integration and site analytics.

The site analytics allowed Zebra to monitor microsite usage and determine whether additional promotion was needed.

A familiar user interface

Nitro's interface was designed to mirror the Microsoft Office UI, giving first-time users a familiar navigation experience.

This familiarity helped reduce resistance to change and allowed employees to begin using Nitro productively from day one.

The Final Results

The Conclusion

The results: Standardized PDF productivity and increased access

Zebra Technologies standardized PDF productivity across the organization while expanding access to PDF capabilities and supporting adoption through a structured change management approach.

Standardized PDF productivity

Nitro helped Zebra standardize PDF productivity across the organization and provide PDF capabilities to users who previously did not have access to them.

Increased access to PDF capabilities

Zebra was able to equip previously underserved users with PDF productivity tools, expanding access to capabilities that had not been available to them.

Supported user adoption

Communications, training, user support, and Nitro's familiar interface helped Zebra support adoption throughout the organization and address the people side of its technology transition.

The Final Results

The Conclusion

How did Nitro support Zebra's change management strategy?

Nitro supported Zebra's change management strategy by combining PDF productivity software with customer success, communications, training, and an interface familiar to Microsoft Office users.

For Zebra, successful PDF standardization involved not only implementing new software, but also expanding access, communicating changes, training users, and helping employees adapt to the new solution.

By working with Nitro's Customer Success and change management teams, Zebra developed a deployment strategy based on its specific needs and supported employees throughout the transition.

The Final Results

The Conclusion

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Learn How Zebra Technologies Improved PDF Adoption and Change Management with Nitro PDF

Key Results

Seamless communication

Training support

Productivity from day one

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The Challenge: Scaling PDF productivity during organizational change

The Final Results

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How new change management strategies supported user adoption at Zebra

User-focused communications

Customized training and educational resources

A familiar user interface

The Final Results

The Conclusion

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The results: Standardized PDF productivity and increased access

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Increased access to PDF capabilities

Supported user adoption

The Final Results

The Conclusion

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How did Nitro support Zebra's change management strategy?

The Final Results

The Conclusion

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